Building a global community that empowers individuals to live a life of limitless possibilities. Premium boxing and performance clubs blending world-class training, culture and connection, within design-led spaces.
Back to where it all started. Our flagship club, opening Autumn 2026
World of jab
Making Elite Performance Accessible
JAB was created to redefine the training experience. Inspired by the spirit, resilience, and close-knit community of the boxing club. JAB is a complete ecosystem designed to help you train, recover, and live like an athlete. Bringing together expert coaching and tailored programming for people who want more from their routine.
Clubs
SW1 Victoria
A boutique performance club in the heart of Victoria. JAB SW1 offers a personal and intimate training experience.
EC1 Moorgate [Opening Soon]
Our flagship club opening in Autumn 2026.
Latest Films
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insight
05.26Inside a Celebrity Training Session: Josh & Ruby
George trains Josh Denzel & Ruby Wong for their wedding.
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joeys
04.26Going Viral Means Nothing Without This
Joey’s Café has taken over TikTok this week and it’s bigger than…
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campaign
04.26How We Shot Our Latest Campaign
Every great campaign starts with a feeling. This one started with a…
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insight
04.26
Join the movement, become a part of the JAB community
Become a Member
Experience an unparalleled, performance-led and guided approach training. Become a part of the movement.
Latest
JAB x Champion
Our first collection with Champion Europe launching soon.
A Love Story by JAB
Check out our latest campaign over on the shop.
Jab Apparel
Inspired by the golden era of boxing, our collections are an extension of our clubs in London, combining lifestyle pieces, training wear and boxing accessories.
View Shop [↗︎]The Jab App
Download the App
Book classes, manage your membership and keep track of your training.